Big credit card banks send out billions of direct-mail pitches to land about 1 new customer for every 200 letters. The Fed said the volume of these direct-mail solicitations peaked at 6.05 billion in 2005, falling to 5.8 billion in 2006 and 5.2 billion in 2007. That works out to 26.7 letters per adult at the peak, sliding to 25.6 and 23 letters per adult more recently, based on a Census Bureau estimate of 226 million Americans 18 or older.
"The DebtSmart Email
Newsletter is packed with
cutting-edge strategies for
solving credit problems. I
highly recommend it."--Gerri
Detweiler, radio host and
author of The
Ultimate Credit Handbook