The piles of credit-card offers that clog American mailboxes may start to taper off. Since the early 1990s, the volume of credit-card solicitations mailed to U.S. consumers has soared, with card companies last year sending out more than six billion offers, according to market-research firm Synovate, a unit of Aegis Group PLC. But the pitches have been losing effectiveness. Just three out of every 1,000 offers generated a response last year, down from about 28 per 1,000 in 1992.
Credit Card Marketing,Junk Mail,Card Offers
The Decline and Fall of Competent Direct Mail: Why credit card mailings are bombing