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by Scott Bilker
Scott Bilker is the author of the best-selling books, Talk Your Way Out of Credit Card Debt, Credit Card and Debt Management, and How to be more Credit Card and Debt Smart. He's also the founder of DebtSmart.com. More about and DebtSmart can be found in the online media kit.
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Card Firms Curb Mailings--a Bit

The piles of credit-card offers that clog American mailboxes may start to taper off. Since the early 1990s, the volume of credit-card solicitations mailed to U.S. consumers has soared, with card companies last year sending out more than six billion offers, according to market-research firm Synovate, a unit of Aegis Group PLC. But the pitches have been losing effectiveness. Just three out of every 1,000 offers generated a response last year, down from about 28 per 1,000 in 1992.
        Categories:  Credit Card Marketing,Junk Mail,Card Offers
        Reporting Pub:  Target Marketing
        Reporting Date:  7/26/2006
        Article Title:  The Decline and Fall of Competent Direct Mail: Why credit card mailings are bombing
        Article Author:  Denny Hatch
        Pub's Source:  The Wall Street Journal
        Source URL:  View details from source

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