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Credit Card Marketing     107
Mailings remain the single most important way for issuers to market their credit cards, accounting for about three-quarters of all cards sold. Mail solicitations through the third quarter of 2000 were 2.5 billion, which projects to 3.3 billion for the entire year. This is a 14 percent increase over the number mailed in 1999. Credit card mailings declined quarter-to-quarter from 955 million in the second quarter of 1998 to 510 million in the fourth quarter of 1999, which was the lowest quarterly level in four years. Mailings then surged to their highest level ever of 991 million in the second quarter of 2000 and stayed high in the third quarter (880 million). [Source: BAI Global]
Category: Credit Card
Sub Category: Solicitation
Reporting Pub: Consumer Federation of America
Pub Date: 2/27/01
Article Title: CREDIT CARD ISSUERS AGGRESSIVELY EXPAND MARKETING AND LINES OF CREDIT ON EVE OF NEW BANKRUPTCY RESTRICTIONS
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Source URL: http://www.consumerfed.org/

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