Credit Card and Debt Statistics Database
by Scott Bilker |
Card Firms Curb Mailings--a Bit |
The piles of credit-card offers that clog American mailboxes may start to taper off. Since the early 1990s, the volume of credit-card solicitations mailed to U.S. consumers has soared, with card companies last year sending out more than six billion offers, according to market-research firm Synovate, a unit of Aegis Group PLC. But the pitches have been losing effectiveness. Just three out of every 1,000 offers generated a response last year, down from about 28 per 1,000 in 1992. |
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Categories: |
Credit Card Marketing,Junk Mail,Card Offers |
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Reporting Pub: |
Target Marketing |
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Reporting Date: |
7/26/2006 |
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Article
Title: |
The Decline and Fall of Competent Direct Mail: Why credit card mailings are bombing |
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Article
Author: |
Denny Hatch |
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Pub's Source: |
The Wall Street Journal |
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Source
URL: |
View details from source |
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